About Us

Every night at 9:30 PM, I can still picture my mother sitting in her favorite reading chair, iPad glowing softly in the lamplight. For over thirty years, those evening hours were sacred to her—a time to catch up on the news, read her mystery novels, and send thoughtful messages to her grandchildren scattered across the country.

Mom was the family's keeper of connections. She remembered every birthday, anniversary, and milestone. Her gentle "goodnight" texts to each of us were as reliable as sunrise, always arriving just before 10 PM with some piece of wisdom, a family memory, or simply "Sweet dreams, honey."

But something began to change when she turned 62. The woman who had always been our family's beacon of calm energy started complaining about feeling "wired and tired." She'd go to bed exhausted but wake up at 2:47 AM with her mind racing about everything and nothing. The next-day brain fog left her forgetting words mid-sentence, struggling to focus during conversations with her grandchildren, and feeling older than her years.

"I just don't feel like myself anymore," she confided to me one afternoon, her voice heavy with frustration. "I'm too tired to enjoy time with the kids, too foggy to read the books I love. I feel like I'm losing pieces of who I am."

We tried everything. Magnesium supplements that worked for a week, then stopped. Melatonin that left her groggy and "hungover" in the mornings. She even gave up her beloved evening news routine, thinking screen time before bed might be the culprit. But giving up those precious quiet hours felt like losing another piece of herself.

It was during my graduate research in sleep science that I stumbled across a study from the University of Houston. Participants wearing amber-tinted glasses showed a 58% increase in their nighttime melatonin levels. The light bulb moment wasn't just about the science—it was about my mother's iPad glowing in that chair every night.

That blue light, the same wavelength that kept ancient humans alert during daylight, was tricking her brain into thinking it was still noon even at 9 PM. Her body wanted to sleep, but her eyes were receiving signals to stay awake.

I'll never forget the night, three weeks after she started wearing her first pair of amber glasses, when my phone buzzed at 10:03 PM: "Sweet dreams, honey. Had the most wonderful conversation with Emma today about her art project. Feeling like myself again. Love you."

She was back. The woman who could remember every detail of her grandchildren's lives, who had energy for long phone calls and afternoon garden walks, who woke up each morning clear-headed and ready to love her family well.

That was four years ago. Since then, Mom has become our unofficial family photographer again, staying up slightly past her bedtime to capture FaceTime calls with grandkids. She's reading two books a month, leads a book club at her community center, and sends those treasured goodnight texts every single evening.

But here's what really made me start Dusk Eyewear: the letters she began receiving from friends who noticed her transformation. Karen, whose brain fog was affecting her time with her grandchildren. Randy, whose evening eye strain was making him irritable with his wife. Tiffany, whose poor sleep was impacting her final years before retirement.

One by one, they tried amber glasses. One by one, they got their clarity back, their energy back, their joy back.

I realized this wasn't just about my mother. There are millions of people over 50 who think feeling "wired and tired" is just part of aging. Who believe that 3 AM wake-ups and next-day brain fog are inevitable. Who are slowly losing the energy to be fully present for the people they love most.

That's why we created Dusk—not just as an eyewear company, but as a bridge back to themselves. Every pair of glasses we craft represents another grandmother who can stay mentally sharp for bedtime stories, another grandfather who can read without strain, another person who refuses to let blue light steal their golden years.

Mom still sits in that same reading chair every night at 9:30 PM, iPad glowing softly through her amber lenses. But now she sleeps deeply, dreams peacefully, and wakes up ready to love her family with the full presence they deserve.

I can't give back the years that poor sleep stole from families everywhere, but I can make sure that other mothers, fathers, and grandparents don't have to choose between staying connected and sleeping well. That's not just our business model—it's my promise to everyone who believes their best days are still ahead of them.

— Blake, Founder
Dusk Eyewear

P.S. Mom's goodnight texts still arrive every evening at 10:03 PM, three minutes later than they used to. Those extra three minutes? She says she spends them saying a little prayer of gratitude for good sleep and clear mornings. Some habits are worth keeping, especially the beautiful ones.